Its the game where the marketers try to convince you that you really need something you don't need, and we all prove that in fact our society has a lot more money than it really needs.
As usual the early running has been made by the 'superfluous kitchen gadgets' page in the Myer catalog. Alongside such seasonal regulars as the Popcorn maker and the donut maker - this season there is a new gadget that I think just could win the coveted 'Most ridiculous Christmas gift' crown.
Its the Sunbeam 'Eggo'. It "hard boils or poaches eggs and tweets when ready." Thats right, for only $37.95 you can buy a machine that will .... wait for it .... boil an egg! Call me old fashioned, but when I was a lad, we used a saucepan to do that.
Apart from the craziness of buying such an contraption and having it take up bench space in your kitchen - what does it say about our world, that Sunbeam thinks its worthwhile spending time and money developing such a product. You've got to assume they have done their market research and thinks this little baby will sell.
Is it possible that our consumerism has made our mind go a little runny? Have we allowed our sense of what is necessary to become a yolk? Are our priorities getting scrambled?
If you're tempted to buy someone something totally useless this Christmas - stop! Don't do it! Either think carefully and buy them something they need, or, failing that, buy them something someone else needs (like an item from the CMS gift catalog www. cms.org.au).
As we bear fruit, lets boil our own eggs the old fashioned way!